The pursuit of design methods to enhance the value of prefectural products – using product value evaluation methods – Junmai Daiginjo Hanaippu received the Good Design Award for 2011. As a designer, I was in charge of the graphic design of the bottle and label.

This was a joint project with the Aomori Prefectural Industrial Technology Center and Kaneta Tamada Sake Brewery Co. The design was created while I was enrolled in the master’s program at Hirosaki University Graduate School, and I was enrolled in the doctoral program at Tsukuba University Graduate School when I received the award.

2011.11.9