Alumni Messages

Release date:2023.03.01

I wanted to create, and I wanted to deliver; that is where I started.

YAMAMOTO Yuka

LIXIL Corporation

  • 2020 Graduated from National Institute of Technology, Kitakyushu College, Advanced Engineering School
  • 2022 Finished the Master's Program at the Department of Design Strategy, Graduate School of Design
  • 2022 - Present  Information Strategy Team, Exterior Product Strategy Office, Exterior Products Development Dept., Housing Exterior Division, LIXIL Housing Technology
Related department, course
  • Human Life Design and Science Course(Graduate)
  • Department of Design Strategy

My current job

I am in charge of planning sales promotion tools for exterior building materials, focusing on catalogs and videos. Exteriors are the facilities and spaces outside buildings, such as gardens and exterior walls. Since there is a wide variety of products such as fences, carports, decks, and post boxes, there are various ways to create tools that communicate the appeal of each product in an easy-to-understand and widespread manner. I am involved in the conceptualization, production direction, and management of catalogs, videos, and product search sites while seeking ways to communicate in a way that suits the purpose and users.

How I spent my student life

I learned how to shape and improve my imagination. The point is that you don't stop at just thinking about it or making it; who will use it and how? I explored every possible aspect, including fantasizing, interviewing, prototyping, and so on. I devoted my graduate school life to designing desks made of wood and communication tools for the local community. I believe that the perspectives of both the creator and the user, as well as the concept of valuing the impact on society, which I learned at Geiko, will be useful in the creation of any product or service.

Messages for prospective students

Geiko is full of opportunities to discover, expand, and deepen one's "likes." At Geiko, where people with a variety of "likes" gather, every day is stimulating as we come into contact with new ideas. Above all, I feel that many of them cared about people. I think this is because "for someone" and "for something" are the basis of design. Geiko has built a culture of respecting the things that fascinate you and your love for them, no matter how trivial things may seem.