Training advanced design strategists
The Department of Design Strategy consists of three concentrations: Design Business, Design and Architecture, and Design Experience.
The mission of the Design Strategy Department is to develop good judgment, creative abilities, professional designs, and provide practical experience to prepare students for the diverse coordination and orientation needed in strategically implementing their designs within the field of design business. In order to achieve this goal, the curriculum enhances four skills: the ability to integrate a wide range of designs and connect them to the planning, formulation, and implementation of projects; the ability to strategically advance a project and ensure a positive outcome; the ability to lead a project with responsibility and confidence; and the ability to quickly adapt and manage a sudden market change with a high degree of skill.
The Master’s course develops the capacity for strategic design. Specifically, the ability to propose leading edge projects, and follow through with development all the way through to implementation. This ability is backuped by robust professional knowledge and skillsets. Through the program, candidates will be trained to become professional Design Strategists, exposed to the full spectrum of design business, considering economical and social impact, as well as intellectual property, logistics and sales.
In the Doctoral programme, not are candidates design strategists in their own right, but will further develop the ability to conduct education and research, meaning that they are able to conduct education in various enterprises and institutions. Through the programme, candidates structure their unique methodology of practical design strategy and fully develop their capacity to conduct education and research.